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A SERP (Search Engine Results Page) preview shows exactly how your page appears in Google search results — the blue title link, green URL and grey description snippet. Checking your preview before publishing ensures your title isn't truncated, your description is compelling and your URL is readable. Click-through rate is directly influenced by how your snippet looks in results.
Meta titles should be 50–60 characters (roughly 580 pixels wide on desktop). Titles longer than 60 characters are typically cut off with an ellipsis in search results, which can hide your key message or call to action. Shorter isn't always better — titles under 30 characters miss keyword opportunities.
Meta descriptions should be 120–160 characters. Google dynamically rewrites many descriptions, but a well-written description within this range improves the likelihood yours is shown as-is. Front-load the most important information and include a clear call to action, as descriptions directly influence click-through rates.
Meta descriptions are not a direct Google ranking factor, but they significantly affect click-through rate (CTR). Higher CTR can indirectly improve rankings over time through user engagement signals. A well-optimised description can improve CTR by 5–30%, which compounds into meaningful ranking improvements for competitive keywords.